OUTDOOR/OOH
Out of Home Advertising (OOH): We pass outdoor advertising daily, but designing for OOH requires another line of thinking. An understanding of how little time you have to get your message across, is completely necessary. Sometimes even the most gorgeous design may have to be sacrificed in order to gain attention and from a long distance, and everything we've learned about resolution and the human eye is tested, to the extreme.
LAYOUT & DESIGN
One of my greatest accomplishments in publication design was taking on an our 80+ page
Daron catalog, and convincing management that I could handle the project solo: becoming the photographer, copywriter, designer and more. Over time, I've learned the importance of publishing tasks and tricks such as: using master pages, style sheets, automated characters and more (Adobe InDesign) in order to get the job done on time, the right way.
